Why build an audience?

“All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences.”

These are lines from Rework, a book by Jason Fried and David H. Hansson.

You see, when you are chasing customers, you have to pay them to pay attention. But a high quality audience will happily give you their time and attention.

That’s the whole point of this program, to help you build an audience of high quality leads who can’t wait what you share next, and can’t wait to pull out their credit cards and buy from you.

Just imagine getting 1, 2, 5, 10 or even hundreds of PayPal notifications every day, without having to pay a dime for advertising.

I’m very happy to call myself and my business to be one of the most fortunate companies with over 130,000 followers.