Everyone knows storytelling is important.

It’s basically a filmmaking commandment at this point.

But if you work with real people in your films…

Meaning you’re in the business of documentary, wedding, non-profit, commercial, or corporate films.

Then you already know just how ridiculously hard it can be to tell good stories consistently.

Let alone stories that are emotionally engaging and that people will actually care about.

Unlike narrative filmmakers, you don’t have the luxury of making up compelling characters or engaging plots from scratch.

Nope, you’ve got to work with the person right in front of you, the client, or whoever’s readily available.

And let’s be honest, not everyone you make a film about will be interesting. It’s just something that happens.

Now, when you’re confronted with these situations, you have two choices…

You can either throw up your hands, say “oh well,” and just phone it in.

Or you can double down on your commitment to telling a great story, dig deeper into your characters, and craft something awesome despite the odds.

It’s a harder approach, and it can be frustrating.

But here’s an important question for you.

Which of these two approaches do think will be better for your career as a filmmaker?

Which one will get you and your films noticed?

It’s not easy to tell strong stories in any situation handed to you, but it’s possible. Because we’ve seen it happen time and time again.

That’s why we brought in one of the most talented, dedicated storytellers we know, Patrick Moreau, to teach a workshop on non-fiction storytelling.