Brand Photography: Creating a Cohesive Look Across Platforms

November 17, 2021

Brand Photography: Creating a Cohesive Look Across Platforms

https://www.skillshare.com/classes/Brand-Photography-Creating-a-Cohesive-Look-Across-Platforms/919454338

These lessons will give you the knowledge of how images are used across platforms to level up your photography and storytelling. If you’re photographing in-house for a brand or creative agency, this class is for you!

This is a more advanced, in-depth class building on the photographic and lighting fundamentals you will already possess. You have the basics down, now it’s time to improve your planning and production to create a distinct, cohesive look no matter where your images are shown.

By the end of this class, you will gain:

- techniques to effectively communicate ideas and concepts with your creative team

- tools to tie in all facets of your ideas before you even click the shutter

- knowledge of how different platforms work

- how to position your images for each platform for maximum impact

Throughout the lessons presented, we will walk through the different ways your images can be displayed on each platform, and how to tailor them accordingly. This will ensure that you and your brand or creative agency will stand out! Additionally, we look at building a moldboard combining multiple different photoshoots to keep each idea separate while also carrying over an overall theme.

By the end of this class, you will be able to effectively communicate a vision no matter where that photograph is displayed, all while keeping in mind brand identity and messaging!

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