In this master class, we tried to combine the commercial and technical areas of work of a portrait photographer. How to create your brand and how to develop it? How to retouch and process a portrait without spending a lot of time? How to build a work so that it brings not only pleasure? You will find answers to all these questions in this MK.

Part 1. Work on a personal brand

creating your own name / brand
competent pricing
work with customer
separation of creativity and work
burnout
creative crises and ways to overcome them
ability to stand out in the photography market
combination with the main work and priorities
high-quality social networks
choosing your own direction in photography
analysis of the main mistakes of photographers
portfolio integrity and personal style in photography
self-education and self-development
setting goals and ways to achieve them
answers on questions

Part 2. Processing a portrait

Frame preparation in Adobe Lightroom / Camera Raw
composition and main points
primary and secondary tasks in processing
basic settings
universal retouch in Photoshop for any frame, quick and easy
plastic “without consequences”
strengthening the natural frame volume in various ways (I’ll give you an arsenal, there will always be plenty to choose from for a specific frame)
work with black and white drawing
glare tricks
eye treatment
basic principles of color grading
set of own colors for tinting
local color work
parsing common errors
answers on questions