Focused on beauty and fashion photography, with his editorials he always finds a storyline that helps him tell a story. In this course, he will teach you how to conceptualize a fashion photographic production focusing especially on the use of light and color in photography. It will show you the process to carry out an editorial, from the first steps to post-production in Photoshop.

You will begin by discovering the way in which Fernando documents for his editorials and will choose the theme for your project. You will also learn to create a moodboard that will help you profile lighting, styling, makeup and any other relevant element for production.

To continue, you will define the color palette that best suits your project, as well as the ideal lighting scheme.

You will learn to select and work with a model according to the needs of your publisher, as well as the essential points that you must take into account before choosing them. In addition, Fernando will give you the guidelines to organize the team of professionals that will help you during the photo shoot, from the assistant to the makeup manager.