Choosing 3D model over mockups

• • 3D models are extremely customisable and versatile

• • Allows simulation of surface details like embossing, UV, foiling, transparency and paper texture.

• • Ability to view the design from multiple angles.

• • Better accuracy of texture mapping on curved surfaces.

• • Offers more flexibility and control.

• • Unlocks animation capabilities.

What is 3D Visualization for packaging all about?

The end goal of a packaging visualisation is to show your 2D packaging design concepts on a 3D model as if it was made for real. By doing 3D visualisations, we gain a deeper understanding of our design, hence one can quickly prototype ideas using 3D software and make confident and quick design decisions which will reduce the production time. A 3D visualisation can greatly benefit a designer as one can communicate ideas with 3D renders to potential people such as clients or investors and get feedback.

To sum up, 3D visualisation helps to

• • Reduce production time

• • Better understanding of a design

• • Make better design decisions

• • Communicate design ideas to potential people

• • Make Animations

What does a 3D software offer for Packaging Designers?

A 3D content creation offers creative tools for various industries for a vast amount of different needs. This makes a 3D software seem daunting and complicated to learn. But the tools needed for a packaging designer is much simpler and easy to learn. We will make use of certain tools in the following domains : Modelling, UV unwrapping, Texturing and Shading then finally Rendering.

Why Blender as a tool for Packaging Designers?

• • It has got powerful tools required for packaging design.

• • Cross platform nature runs the same on windows, Mac OS and Linux.

• • Clever development makes it extremely light weight software that can run even in lower computer configurations.

• • Continuous development adds new features.

• • Growing and great community support with new tutorials added everyday.

• Blender is open source and free software (please consider donating) and is free to use for learning as well as commercial purposes.