Lead Generation Mastery Course by Deepak Kanakaraju Free Download

He has previously worked in well-known B2B and B2C startups such as Exotel, Practo & Instamojo. Before that, he founded a publishing startup called BikeAdvice.in and had an exit.

He has invested over a million dollars in digital advertising through the course of his career. He has extensive experience in all the major digital marketing channels such as Search Engine marketing, SEO, Display Marketing and Integrated Digital Marketing.

Course Curriculum

Module 1 – Introduction to Lead Generation
StartWelcome to the Lead Generation Mastery Course (2:19)
StartWhat’s a Lead? (8:37)
StartWhen do we need lead generation? (20:29)
StartThe Ethics of Lead Generation (8:05)
StartProbability Theory in Lead Generation (16:51)
Module 2 – B2B Lead Generation
StartIntroduction to B2B Lead Generation (4:06)
PreviewSnov.io – B2B Email Finder Tool (17:41)
PreviewGetProspect.io – Generate Leads from LinkedIn (11:57)
PreviewFindThatLead – Generate B2B Leads in Bulk (10:55)
StartRocketReach – B2B Lead Generation
StartLusha – B2B Leads with Phone Numbers
PreviewMailShake – Send Outreach Emails via Gsuite (16:16)
StartWoodpecker – B2B Email Outreach Tool (8:18)
StartKlenty – B2B Email Outreach Tool
Module 3 – B2C Lead Generation & Funnels
StartIntroduction to B2C Lead Generation (11:43)
StartThe Inbound Marketing Funnel (CATT) (14:02)
Start(C) Content – Creating Lead Magnets (12:01)
Start(A) Attention – Driving Attention to Your Content (32:28)
Start(T) Trust – Building Trust with Your Audience (33:21)
Start(T) Transaction – Converting Leads into Customers (22:56)