This class is mainly for those who are well-versed in Adobe Illustrator and have some background in branding and creating logos. But if you’re still a total beginner to creating logos, I still recommend you take this class because there are so many insights and tips along the way that you’ll pick up and it will help you understand the process better. I always believe the best way to learn is to challenge yourself.

What are we covering in this class?

1- Brand Name & Brief:

We’re going to be going over a fictional brand as our main case study today. Understanding a detailed creative brief first, then identifying major keywords to narrow down everything.

2- Moodboard:

Next, we’re going to be discussing a visual moodboard that reflects the brand story and concept and understand why these references will help us in our next steps.

3- Choosing Fonts:

Then we’re going to be looking and selecting fonts from various websites that I personally use and learn how to narrow our selections down and pick what we’re going to work on exactly.

4- Manipulating Fonts:

We’re then going to see how I manipulate the chosen fonts on Adobe Illustrator and add elements to it that reflect the brand concept and keep refining that wordmark to the desired outcome.

5- Picking a Color Palette:

We’re then going to pick colors according to our moodboard with intentions that reflect the brand keywords.

6- Final Touches:

Then add some final touches to it that’ll transform the wordmark to a professional outcome and watch a brand video I created for the brand to see how the work that went into the wordmark can be applied in a real-life launch video.

7- Recap:

By the end of the class, you’ll get a refresher of 10 tips of how you can take all of what you learned in this class and apply them on any wordmark and brand you encounter later on.