We will talk about proper logo balance between logo marks, symbols and type.

We will review concepts like the golden ratio and grids.

Next, we will look at many different logo design styles and what makes them successful and what are their possible downfalls are. We will go over flat, polygon, geometric, handwritten styles and many more.

We will go over the main characteristics I see in strong logo designs and use several real-world company scenarios.

Lastly, we cannot talk about logo design theory without talking about the power of color. We will review basic color psychology and the emotions and effects it can have on a viewer. We will talk about how to properly use color in logo design including when to use it and how often.