What you’ll learn

Box style selection
An overview of the different packaging types, with an emphasis on the most common packaging form, custom boxes!

Production techniques and materials

We’ll highlight and compare a few of the different production techniques, including digital printing, offset printing, and flexo printing. We’ll also cover some of the finishing techniques and varnishes that just might give your packaging that extra pizzazz it needs to pop off store shelves and into the hearts and minds of happy customers.

How to set up your print-ready design using Adobe Illustrator
Adobe Illustrator is the tool of choice for packaging designers, and we’ll show you how to leverage it’s powerful capabilities to set up your own designs and proofs using a 2D dieline template.

Powerful tools to help you visualize the final product in 3D
We’ll demonstrate some amazing tools like Packlane, LiveSurface, and Esko Studio that enable you to visualize the assembled packaging right as you’re designing it on the computer.