The Content Checklist 84 Actionable Steps To A Perfect Campaign Free Download
What do you think is stopping you from creating great content?
You’ll probably say time, budget or talent – but with a rock-solid process, you don’t need to rely on these things a fraction as much as you currently do.
Building that kind of process takes trial, error, iteration and experience. But thankfully we’ve done all the hard work so that you don’t have to…
Maybe it’s the feeling of having to ‘reinvent the wheel’ every single time you kick off a new campaign.
Maybe it’s that feeling that we’re always forgetting something – or that we could be doing just that little bit more to make our efforts go further.
1) Strategy Development
Explore your business objectives, your audience, your opportunities and how these influence your content strategy.
2) Technical Preparation
Get set-up for launching your social media and ad accounts.
3) Pre-Production
Plan how you’re going to create your content, by establishing repeatable processes, allowing you to get the right information from the right people.
4) Production
Execute these plans by creating blog, video, podcast and email content.
5) Quality Control
Edit and cross-check everything you’ve produced to ensure that it’s in line with your brand.
6) Re-purposing
Invest time in making sure that you can reuse the content you’ve created in multiple ways.
7) Optimization
Deep-dive into SEO to ensure that the right people are finding your brand.
8) Distribution
Get started on your ad campaigns, focusing on what audiences you’re targeting and running conversion campaigns.
9) Measurement
Gauge your success against your KPIs and adjust your approach accordingly.
