• • This includes sketching and concept development

• • Vectorizing sketches or ideas in Adobe Illustrator

• • Refining the small details and fine-tuning our typography

• • Learning how to select concepts that are working and further exploring options

• • Working with gridding our logo to create proper spacing

• • We will even learn how to present a logo idea to a client

• • Exploring Color and presenting color ideas to a client

• • Adding and exploring branded elements that add to the overall concept

• • We will talk about exporting logo files and what formats are most commonly seen and needed by clients

• • And more…. all with a given client brief and student project.

This class is a very deep and extensive dive into intermediate level logo design. Working knowledge of the tools in Adobe Illustrator are required to fully enjoy this class. I go over the very basic tools in Adobe illustrator in other courses, but this one will focus purely on the detailed logo design process, step by step with a client brief. So let’s get started with brainstorming our logo idea!