Understanding illustration licensing

Understanding illustration licensing

 Understanding illustration licensing
https://www.skillshare.com/classes/Understanding-illustration-licensing/1087768778
In this class, we will cover the basics of illustration licensing. I’ll share with you how to present yourself professionally and share some invaluable resources.

We will cover. . .

the two types of illustration licensing opportunities

    • licensing works that are already created
    • creating commissioned work for the client

The first thing to ask when you’re licensing preexisting work

    • what will they be using the work for? (we’ll get into this more later in the class)
    • the geographic region they would like to use it in
    • the time period they are looking for

Talk money last

    • negotiate price
    • late fees
    • how they want the work delivered
    • credit line
    • # copies of the finished product for your portfolio

The first thing to ask when a client wants to commission a new work

    • what are they looking for? Remember a custom commission is a collaboration.
    • When do they need it
    • how many comps (sketches) would they like
    • how many revisions
    • plus, everything we’ve already discussed

Again, talk money last

    • payment schedule: all upfront, upon delivery, or spread out among the stages of the project
    • rush fee
    • kill fee
    • ownership of original work

Ways a client might want to use your work.

        • a mixtureAdvertising
            • print
            • web
        • a part of the plot movies and television
            • in the background
        • a mixturecorporations and institutions
            • print
            • web
        • a mixtureEditorial
            • print
            • web
        • picture book Book publication
            • cover art
            • interior
    • packaging
    • greeting cards and retail

Somethings to avoid

    • work-for-hire unless you are actually an employee
    • selling the universal copyright unless it for big bucks

getting work

    • Do good work, get it out there, they will find you. . . sometimes
  • Getting an agent
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