We will cover. . .

the two types of illustration licensing opportunities

• • licensing works that are already created

• • creating commissioned work for the client

The first thing to ask when you’re licensing preexisting work

• • what will they be using the work for? (we’ll get into this more later in the class)

• • the geographic region they would like to use it in

• • the time period they are looking for

Talk money last

• • negotiate price

• • late fees

• • how they want the work delivered

• • credit line

• • # copies of the finished product for your portfolio

The first thing to ask when a client wants to commission a new work

• • what are they looking for? Remember a custom commission is a collaboration.

• • When do they need it

• • how many comps (sketches) would they like

• • how many revisions

• • plus, everything we’ve already discussed

Again, talk money last

• • payment schedule: all upfront, upon delivery, or spread out among the stages of the project

• • rush fee

• • kill fee

• • ownership of original work

Ways a client might want to use your work.

• • • • a mixtureAdvertising
        • • print
        • • web

• • • • a part of the plot movies and television
        • • in the background

• • • • a mixturecorporations and institutions
        • • print
        • • web

• • • • a mixtureEditorial
        • • print
        • • web

• • • • picture book Book publication
        • • cover art
        • • interior

• • packaging

• • greeting cards and retail

Somethings to avoid

• • work-for-hire unless you are actually an employee

• • selling the universal copyright unless it for big bucks

getting work

• • Do good work, get it out there, they will find you. . . sometimes

• Getting an agent